Lush Floral Company, based out of Layton, Utah, specializes in wedding florals and events. They have an airy, full, garden style. This logo redesign and branding went through many different steps and ideas. I wanted to get away from a generic logo that was solely based on typography, and instead, SHOW Lush.
I chose a peony because of their natural lush and full nature. The final logo design has “Lush” in the very center of the peony, so that the peony engulfs the name.